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Branding 101: The Key To Standing Out In The Crowd And Creating Lasting Impressions

1 Comment / Branding, Brand Design, Brand Identity, Content Marketing, Digital Marketing / By

Branding is easily a complex concept and discipline that has resulted in various and differing philosophies in its definition, clarification and execution. Nonetheless, it is paramount to understand what it is not to grasp what it is. Branding is infamously not a Logo, visuals, an identity system nor is it advertising among so many other …

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Introducing Search Engine Optimisation (SEO)

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Search engine optimisation (SEO) is the process of improving your website’s visibility in search engines via natural search results. The ultimate goal of SEO is to drive traffic to your site through high-ranking searches that are relevant to your business and its offerings. Although there are many ways to rank highly in search results, SEO …

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website design

How To Build A Successful Website : 5 Essential Factors To Consider

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Sometimes business owners and managers face uncertainty and hesitancy when investing in website development or design project. The return on investment(ROI) may be difficult to measure in some cases. The issue isn’t that websites don’t work or produce results themselves. Digital is here to stay. I believe website development should be approached strategically with the …

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5 Digital Strategies for Medical Doctors in Zimbabwe

1 Comment / Digital Marketing, Search Engine Optimisation, Social Media Marketing, Website Development / By

There are currently 4.66 billion active internet users worldwide. 65.6 percent of the entire world’s population has internet access. There are 4.28 billion unique mobile internet users worldwide, which makes up 54.6 percent of the global population. There were 5.01 million internet users in Zimbabwe in January 2021. The number of internet users in Zimbabwe …

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branding

3 Major Factors That Affect Brand Building

1 Comment / Brand Design, Brand Identity, Branding / By

There are several philosophies that shape the understanding of branding, but ultimately I believe essentially branding has to be understood as the Art of differentiation. It’s both an art and a science. Simply branding when done right helps us stand out and build a good reputation. The essence of branding is that it takes away …

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