Branding is easily a complex concept and discipline that has resulted in various and differing philosophies in its definition, clarification and execution. Nonetheless, it is paramount to understand what it is not to grasp what it is. Branding is infamously not a Logo, visuals, an identity system nor is it advertising among so many other things it is not.
Branding is thus the art of expressing the brand to attract and nurture the target audience to become and remain a customer. It is building a reputation.
Branding is the process of creating a unique name and image for a product or service in the consumer’s mind. It is a way for companies to differentiate themselves from their competitors and create a lasting impression on their target market. A strong brand can increase customer loyalty, generate positive word-of-mouth, and even command a premium price for products and services.
At its core, branding is all about creating an emotional connection with consumers. It’s not just about what a company does, but also what it stands for. A strong brand has a clear and compelling message that resonates with its target audience. It also has a consistent visual identity, including a logo and color scheme, that helps to create recognition and trust.
Branding is a robust process that involves various aspects such as naming, identity system design, packaging design, advertising, customer experience design, environmental design, internal branding, signage, vehicle branding, email signatures, it is a vast discipline.
Branding is an intentional ongoing top down endeavour that should involve all stakeholders of the business that is employees, partners, distributors, customer services….as branding should be consistent at all customer touch points.
An effective branding strategy brings forth clarity of purpose, focus, direction, differentiation and motivation to the whole business entity from top down. In order to map out an effective brand strategy a thorough understanding of the following is prerequisite: the internal brand (the business), target audience, competitive and market landscapes.
Branding is thus a strategic endeavor that has become both paramount and indispensable for the success of a business today, whether Big business or small business, especially this era where customers are so much bombarded with too many alternatives and me too products. Branding helps, your target audience make the right choice by choosing you over the competition.
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Branding is quite a broad and sometimes ambiguous subject. Lets talk about it. Is Branding and Marketing the same thing